Tuesday, 2 February 2016

Michael Porter argues that the strengths of a business fall into one of two categorie

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Michael Porter argues that the strengths of a business fall into one of two categories: cost advantage or differentiation. He goes on to explain that the application of these categories will result in three “generic strategies”: cost leadership, differentiation, and focus. According to Porter, competitive advantage is achieved by leveraging the strengths of the organization. Consider how Porter’s strategies relate to an organization in which you work now or have worked at in the past.
Referring to this week’s journal articles and other scholarly resources, explain how you would use Porter’s Three Generic Strategies to leverage IT resources at your organization and increase its competitive advantage.
Please review the Discussion Posting and Response Rubric before posting, and remember to include proper APA citations in all Discussion posts.

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