definition of marketing
Week 1 DQ 1
What is the definition of marketing? What are the benefits
and drawbacks of incorporating marketing into the sales function of an
organization? Do you think that marketing should be included as part of the
sales organization within a company? Explain why or why not. DQ: 1.1
Week 1 DQ2
Assume you are the newly hired marketing manager of a
company. As you spend time with other peer marketing managers, you realize that
the company does not place an emphasis on planning within the marketing
organization. Why is planning important in marketing? What are the essential
components of a marketing plan? How would you convince your supervisor that the
marketing department should produce formal marketing plans?
Week 1 DQ3
Select an organization with which you are familiar. How does
your selected organization use the different components of the marketing mix?
How does the marketing mix affect the development of your selected
organization’s marketing strategy and tactics? How can your selected
organization use quantifiable elements to evaluate, monitor, and control
marketing effectiveness?
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