Mass communication for finale xam
These are 9 short answers for my final exam on mass
communication they need to be fuly answered, consise and direct to the point
but they must answer correctly each question within the questions.
1. Do non-profit radio
and television in the US rely exclusively on public funding for their
operations or do they accept private sponsorships as well? If they do, how can
they be labeled public media?
2. Name and define
the movie industry’s three basic economic divisions? How have these divisions
evolve through the years?
3. What
contributed to the decline of the ‘network era’? Have the television networks
today been sidestepped by other channels? If not, how do they retain their
competitive edge?
4. Has narrowcasting
on television solved the problem of consolidation of ownership in that
industry?
5. What is
cultural imperialism? Is it still a valid theory given the distribution of
media flows today? Discuss the flaws of this theory.
6. Should we be
concerned about the consolidation of global media flows today? Can smaller
countries produce and control their own media?
7. What do we mean
by the information economy and how is that affecting poorer countries? Make
sure you discuss the notion of digital divide.
8. What’s the
difference between the cultural approach to media studies and media- effects
studies? Has the cultural approach been more convincing in its findings?
9. Given the
dominant role of the mass media in society today, do you think the theories
produced by media studies have an impact on changing our media institutions? Or
do you think they have no direct effect on the media and their workings?
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