Select a Fortune 500 company and research their Integrated
Marketing Communications (IMC) tactics. Select at least one traditional and one
digital venue to research the IMC tactics. In a two to four-page paper, analyze
whether or not the tactics are effective and why. Describe any recommendations
for improvement.
The paper Must be two to four double-spaced pages in length
(excluding the title and reference pages) and formatted according to APA style
as outlined in the Ashford Writing Center. Must include a separate title page
with the following: Title of paper Student’s name Course name and number
Instructor’s name Date submitted Must use at least two scholarly sources in
addition to the course text. Must document all sources in APA style as outlined
in the Ashford Writing Center. Must include a separate references page that is
formatted according to APA style as outlined in the Ashford Writing Center.
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