Situation Analysis Write A Situation Analysis For Your Paper
Assignment Overview - Write A Situation Analysis For Your
Paper
Before you can investigate or identify problems in a
company, you must have a solid understanding of that company. Do they have a long-term strategic plan? What is it?
Do they have mission or vision statements, and if so, what are
they? How strong are their
financials? Current and
historically. What is
the competitive environment? Are there
any ongoing legal issues? Does it
operate in a regulated environment? Who
are their critical stakeholders? Is a
positive public perception important to the company? Does your company have a positive or negative
public
perception?
Use the library databases (i.e., IBISWorld and Business
Insights: Essentials) and company filings (i.e., 10K) to provide an overview
and synthesis of your company’s current situation. Organize this analysis into three sections:
1) Internal Performance, 2) Industry Perspective, and 3)
Environmental Factors
Internal performance - This should start with the company’s
strategy, mission, vision, values and stakeholders. Performance indicators
include company financials (i.e., revenue and profit), debt levels, historical
stock performance (if public), innovation (patents), and legal issues. Multiple
time points are better than one.
Industry perspective - What is the outlook for the industry
in which your company operates and how is your company performing when compared
to its competitors? IbisWorld is a great
source of data for this section.
Identify and gather data for their top three competitors, at the
least.
This might be a good place for a SWOT analysis.
Environmental Factors – Identify the important external
factors that are influencing your company’s performance. Are there new regulations, or do you see
significant changes in the future?
Identify technological trends that may impact the company? Are there social and civic groups
critical of your firm’s practices?
This analysis should be three pages in length - single
space. Three pages requires you to be
concise and direct. You will likely
write 5-6 pages for your first draft and spend time editing so that only the
most crucial information remains in an organized, clearly articulated
format. This is not
just a regurgitation of your research, it’s a synthesis and
summary of all that you’ve found. Every
sentence should deliver some kind of information. There is no room for fluff. In addition to the 3-page summary, please
include a work-cited page of sources used (at least 5). If you do a
great job on this, it will provide the basis for the first
section of your final paper.
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