Small Business ECommerce
Small Business: E-Commerce
Explain and describe the following:
Purposes of marketing communications.
Stickiness of websites; define (including metrics that
measure visitor's activity)
and give a specific example of a sticky website.
Three successful e-commerce value propositions
.
Tim Berners-Lee and his contributions to e-commerce.
Traditional business model compared and contrasted to the
e-commerce model.
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