Management Information Systems MGMT305
You are to select one business that does not already have a
website and develop an Internet strategy for it. Most large corporations
already have websites so you may have to think of something on a smaller scale,
for example a local bike store by your house. Sole proprietorship businesses
that provide services like car repair, house cleaning, tax
preparation, and use the Internet and similar services are also good options.
You will also consider and describe how the business you select can use social
media to achieve its objectives. Use the Internet and the library to research
and
analyze markets and competitors.
After selecting a business, you will need to answer the
following questions:
What Internet business model would be appropriate for the
company to follow in creating a Web site and why?
In what ways can the business benefit from a Web site? What
functions should it perform for the company (i.e., marketing, sales, customer
support, internal communications, etc.)?
In what other ways might the company use the Internet for
its own benefit?
Prepare functional specifications for the company's use of
the Web and the Internet. Include links to and from other sites in your design.
Prepare a list of technological specifications for
implementation (i.e., what hardware and software are necessary to support your
design)?
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