Marketing Research Practices
Task Name: Phase
3 Individual Project
Deliverable Length: 800–1,000
words
Details: Weekly tasks
or assignments (Individual or Group Projects) will be due by Monday and late
submissions will be assigned a late penalty in accordance with the late penalty
policy found in the syllabus. NOTE: All submission posting times are based on
midnight Central Time.
Now that you have determined the characteristics of the
target market, design your survey, and construct the primary research.
The survey should include 10–12 questions that you will use
to collect information about the company’s developing marketing strategy.
Include information about the following:
Explain why you chose the audience you did.
What are the audience segment’s perceptions of the company’s
brands?
How is the audience segmented? By geography? By personality
traits? By likes and dislikes?
What ethical concerns exist when conducting the research?
During this week, conduct the primary research by sending
out your survey to at least 10 people to use for the analysis.
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